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# Wednesday, 03 June 2009

May be many of you who would buy the Lego 2009 H2 Starwars sets would wonder, which set is the most demanding one. Here in Hong Kong, some of the clues include:

1. 7749 Echo Base is the first set to be reviewed in local forum

2. 8036 Separatist's Shuttle is the first set that is out of stock in a ToysRUS branch in the busiest district in Hong Kong (Causeway Bay)

3. Someone already discovered that the R2-D2 in 8037 Anakin's Y-Wing Starfighter is new!

But these are random pieces of information, I have another angle of looking at it, which is trying to read the mind of the local Lego distributors through their pricing strategy.

Typically the pricing in Hong Kong is much higher than the US, the price at ToysRUS represents the official prices, and usually ranges from 110% to 130% of the US retail price. I think the pricing may somehow indicate how the distributor expects the sales of respective sets in local market, through common sense, the better selling sets with better demands should be marked up higher, based on the this theory, I calculated the pricing of the new Starwars 2009 H2 sets as followings:

Set No Description USD HKD HKD to USD % 
7748 Corporate Alliance Tank Droid 25.00 268.90 34.47 137.90%
7749 Echo Base 25.00 268.90 34.47 137.90%
8036 Separatist's Shuttle 30.00 366.90 47.04 156.79%
8037 Anakin's Y-Wing Starfighter 60.00 689.90 88.45 147.41%
8038 Battle of Endor 100.00 989.90 126.91 126.91%
8039 Venator-Class Republic Attack Cruiser 120.00 1289.90 165.37 137.81%

So does this mean 8036 will be the hottest set if my theory is correct? But it is hard to convince myself that 8037 is the next hottest, the Yellow Y-Wing does not look good to me, and having no hot minifigs, how can it be more demanding than the others? And if someone tells you that 8038 Echo Base is the least demanding set, you must think that he is nuts. So my conclusion: My theory is wrong, I have no clue why the pricing is set this way. I can only say, buying 8036 locally is mostly hurting, and I just did that, even buying at a price way much higher than the regular price...

But the good news is, buying 8038 locally is a good deal, especially when I can use HKD 10 coupons per HKD 100 purchases at ToysRUS, they are really very good in driving you back for more purchase with this coupon strategy, but it helps indeed, as there are something that I sure will buy without the need for them to drive anything.

Anyway, a message to lego players in US, you are the lucky guys, you pay less for the same lego set we got. 

Thursday, 02 July 2009 21:24:15 (China Standard Time, UTC+08:00)
Hi, thanks to your price list in HK, and now I know the SW sets is cheaper to get in Singapore. I am actually going to HK in a couple weeks away and I planned to get all the LEGO there. :)
hano
Thursday, 16 July 2009 12:15:49 (China Standard Time, UTC+08:00)
Thanks for reading my blog :-)

So you mean the price in Singapore is lower than HK or the other way around? I have heard that HK pricing is relatively cheap.
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