Sponsored Links

Sponsored Links

Sponsored Links
# Friday, 31 July 2009

Although it does not sound like the perfect venue for Lego to host a booth, but the biggest annual event of Lego Hong Kong here in this city is at the Ani-Com! (http://www.ani-com.hk/front.htm). Ironically, despite their intention to make Lego fans happy (and having big sales at the same time), they got criticized every year.

It was a long and difficult day of Lego purchase, I am not crazy enough to queue up 5 days before the event starts (someone did here, but not for buying Lego I think), I arrived 15 minutes before the event started, and arrived at the Lego booth 45 minutes later, this was already fast compared to last year, thanks to the rennovation at the Convention Center which makes the flow smoother. But at the Lego booth, the queuing time was still the same as last year, it was another over 45 minutes wait.

I did not make much purchase (I got only a Pirate Battle Pack and Pirate Tic Tac Toe), my main purpose was to buy parts, and it took them 4 hours before I can pick them up, their estimation was 2.5 hours - and for that, I almost skipped lunch. Not to blame the local Lego Staffs, I think they are good tempered and works hard, but it was really too difficult for them to manage. Lego Hong Kong have improved this year, but obviously still not enough.

I once worked for the Hong Kong Subsidiary of a US Company (much bigger than Lego) and took care of the product evangelism of certain product/customer segment, it was always not easy to please everyone, but measurements are measurements, not only that you have to please a lot of people, you are not supposed to make one customer mad, so how to manage customer expectations would be key, I think Lego Hong Kong suffers because they did not handle this aspect well, plus the ineffective flow and insufficient backend support, no wonder there are angry voices.

But don't get me wrong, I was not unhappy at all, as I have been in their places and understand what's going on, I just calmly accept that, and after all, I got the parts I need, and Lego Hong Kong did a great job by getting these parts to Hong Kong, so even if I have to wait for hours, I got them at a reasonable price without paying high shipment costs to overseas sellers. What makes me sad is that my favorite hobby product provider was not able to be the best in making the fans happy, while there sure can be ways to do so.


A small brick-wall (samples), not comparable at all to what I saw in US Lego Store, but better than none.


A narrow Passage with buyers


The product item in the name of the poor general was simply left unattended

I look forward to Lego Hong Kong doing a better job next year, no worries, a true Lego fan should always be forgiving, though most people in Hong Kong usually aren't...

But there are also some super stuffs that is available at Lego Booth today!! See my next blog....

Comments are closed.