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# Sunday, 07 February 2010

For kids in China, Hong Kong, and other cities with Chinese new year celebration, aside from the fun, sweets and holiday, another great thing to be happy about would surely be red pocket (紅包 - Hóng Bāo in Mandarin, 利是 - Lai See in Cantonese/Hong Kong, and some would call it red packet). Red Pocket is a small red envelope with cash inside, given by married people to unmarried people (who nowadays may not necessarily be young) for good luck and blessing. The amount usually are small (around HKD 20 = USD 2.5), except from people with close relationship, which can reach 50X more, but since you'll get it from most people you'll meet during the Chinese new year visit (拜年), the total can be quite a big amount.

In recent years, the design of red pocket has gained a lot of new twist, interesting designs and licensed art works are used to make the red pockets much more interesting, but so far I am not aware of any Lego red pocket 樂高利是 being available yet, the discount coupons from Toysrus disguised as red packet should not count.

So why not create one when I can? The DK Sticker book I reviewed before can probably be useful in doing that, so I just give it a try, and here it goes....

I think it would be great if Lego subsidiary in greater china region (especially Hong Kong) would come up with some nice red pockets for Lego fans next year, imagine the marketing effect when these red pockets are distributed, and they would hit the exact customer target group! Looking forward to a Lego Starwars red packet with Anakin and Ahsoka saying "kung Hei Fat Choi"...

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