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# Wednesday, August 4, 2010

To be fair to Lego Hong Kong, their booth in Ani-com does provide values to some Hong Kong Lego players, but as an ordinary person (not a VIP of any kind), you would need to set the right expectations, and IMHO, the management is not really impressive in handling this event, I am quite curious on what they wish to achieve in setting up a booth in ani-com:

1. For Product selling - the hot items would go anyway regardless of what they do (they have a stock supply shortage issue and not demand issue), for slow moving items, I don't think they can sell many anyway, in general, whatever they can achieve in sales in these few days, I think they can achieve the same easily in many other channels

2. For customer satisfaction - By providing hard to get products, and also selling parts, this should make local Lego fans happy, but somehow there are many complaints on alleged lack of fair play in distributing hot items, no matter whether the accusations are true or not, obviously there are many unhappy customers, it is definitely a failure in event logistics and managing customer expectation


3. For Lego promotion - Well, I have once worked in a very large global company before and I played major role in running events and evangelism, for me, promoting brands and products would be a top priority, and the exhibition of top local competition entries is a right thing to do, which Lego Hong Kong did a great job, however, the way the booth was setup definitely was not able to maximize this effect, the Lego booth is very much like a castle, I guess more people can be influenced if the booth has an open area

Perhaps this can be a good way to setup an open booth to draw more people to appreciate Lego? A separate area for product selling and an open dedicated area for exhibition?

Anyway, one of the biggest thing in this anicom Lego booth were the local lego competitions that highlight important Hong Kong land marks, and here are some of the photos that I have taken:

Giant Buddha / Po Lin Monastery / The Wisdom Path


Wong Tai Sin Temple


Apliu Street


Avenue of Stars (Statue of Bruce Lee)


Lam Tsuen Wishing Trees and Tin Hau Temple


Ping Shan Heritage Trail



Hong Kong Railway Museum


Cheung Chau Bun Festival

Interesting to see Buzz competing for the buns!


香港體育館 (紅館)
Hong Kong Coliseum


萬佛塔 - 萬佛寺
10 Thousands Buddhas Monastery


Hong Kong - A City of Charm
A mix of the best of Hong Kong

1881 Heritage

Great work and although I have preference on a number of them, I admire the skills and dedications of all these lego artists!